Khalid, H., Shazia Saqib, Muhammad Junaid Asif and Deshinta Arrova Dewi 2024. Strategic Customer Segmentation: Harnessing Machine Learning For Retaining Satisfied Customers. Lahore Garrison University Research Journal of Computer Science and Information Technology. 8, 2 (Jul. 2024). DOI:https://doi.org/10.54692/lgurjcsit.2024.82573.